New Big Idea..Money Cuts Weight..!!

Obese people may be more likely to lean down if they have riches riding on their success through financial incentives -- but the weight might creep back once the monetary sweetie is gone.




  • In this  a program was designed by team of scientists and they randomly assigned 66 adults with BMIs -- body mass indexes - of 30 to 40 (BMI of equal to or more than 30 was classified as Obesity).
  • One group was directed to either have a counselling session with a dietitian plus monthly weigh-ins and to the other group, the same program plus the deposit contract.
  • All participants signed a "deposit contract" in which participants put their own money at risk. Under the contract, participants could deposit up to 3 US / day in an account.
  • If at the end of the month, they had reached their weight-loss goal - up to one pound per week --they could claim the money and which they lost if they failed to lose weight.
  • "People with the deposit contract lost significant weight loss with an average of nine pounds (4.1 kg) over eight months, while the participants with no money to lose lost only one pound"wrote leader of the study, Leslie John.
  • Scientists said the reasoning behind an incentive program is that people respond more readily to the immediate threat of losing money and it did seem to push people to lose more weight compared to the distant threat of weight-related health problems.
  • However, participants regained weight post-intervention(9 months after completion of study)as soon as Motivation in the form of incentive was no longer there .

So, guys why you don't try your self styled incentive program and shed those kilos around your love handles...!!



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